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Our Towne Guilderland is a Mid-Month publication. The deadline is the last Friday of the Month at 5pm.

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NuTek Print & Promo Products

Q&A with Sal Merola, NuTek Print & Promo Products

Q. What year did your business start?NuTek Print & Promo Products

A. 1996

Q. Where are you located?

A. We work out of a home office in Guilderland

Q. What is your phone number and website address?

A. 518-464-2608; info@nutekonline.com; www.nutekonline.com

Q. What hours are you open?

A. Phone: 8am-5pm, M-F. Online: anytime 24/7.

Q. How and why did you get into the business?

A. Owned a commercial printing company for 17 years 1979 – 1996.

Found that customers were asking for a lot more than we could produce locally, so I decided to become a broker/distributor of print and promo products. We can now supply our customers with many of the products they need to operate and market their businesses.

Q. Do you have many regular customers? Is there anything specific that they are always coming in for?

A. We have many regular customers, some who have been with us since 1979.  Almost every business today is using some type of a promotional product to keep their name in front of their customers. By handing out pens with your company’s name on them; wear T-shirts that advertise your services, or walk around with coffee mugs that have your logo on them, you are promoting your company.

Q. Are you known for anything special?

Sounds cliché but outstanding customer service.

Q. Do you sponsor any local teams, if so which ones?

A. We have donated to local sports teams over the years, but most of our support and charitable giving now goes to Camp Bravehearts. Camp Bravehearts help women dealing with cancer find courage, friendship, and support.

Q. What do you love most about the business?

A. Solving customer problems, finding the right promo for a customer’s event.

Q. What do you think is your biggest challenge with the business?

A. IT. Like most, we rely on computers, cell phone and fax to run the business. Systems are constantly changing, and it is sometimes a challenge to stay on top of everything. Because “Tek” is in our name we should be as innovative as possible.

Q. What do you want the community to know about you?

A. I really, really like living and working in Guilderland.

I have a very supportive partner, my wife Patricia.

I currently sit on the Guilderland Chamber of Commerce Board of Directors. I am amazed and impressed by the dedication of my fellow board members. They are always working to make Guilderland a better place to do business and reside.